Strategic Marketing Management

Guidelines for â€Å"Strategic Marketing Project† Elements: 1. Environmental Analysis (SWOT) 2. Identifying Customers 3. Competitor/Value Creation Analysis 4. Marketing Mix: The 4 P’s 5. Financial Analysis and Budget 6. Implementation and Control Plan 1. Know Your Marketplace †¢ Strengths, Weaknesses, Opportunities, and Threats (SWOT) †¢ Trends and changes: – Market analysis – Segmentation – Prioritizing target markets 1. Know who you are selling to (market analysis, segmentation, prioritizing targets) 2. Know what is important to targeted customers (customer analysis) 3. Make sure you are distinctively different from your competition in areas of importance to targeted segments (competitive analysis, reallocation of resources if necessary, positioning, market intelligence) 4. Focus attention of everyone on delivering what the customer wants (management of people, monitoring and control). 5. Constant monitoring of changes in the market (market intelligence, market analysis, internal feedback system) The most fundamental marketing concept is treating customers like you are truly interested in them. That means making sure you are meeting needs that customers perceive as important. Meeting needs is the heartland of every marketing program. A useful tool in assessing the marketplace is SWOT. Assessing the opportunities and threats and how the business can capitalize on them or avoid them using the firm’s strengths weaknesses 2. Who Are Your Customers? Customer/Consumer Trends Customers †¢ Just-in-time inventory †¢ Business to business (B2B) †¢ Manufacturing mentality †¢ Industrialization of agriculture Consumers †¢ Households with fewer people †¢ Active, on-the-go lifestyles Concern over the health aspect of food, with a desire for good taste †¢ Less time for meal prep Know What Is Important to Your Customer †¢ Get inside the mind of your customers †¢ Find out why they would buy from you. . . or why they would not †¢ Truly understand their needs – Intentional listening – Customer analysis – Solve their p roblems 3. Competitor/Value Creation Analysis Make sure you are distinctively different from your competition in areas of importance to your customers †¢ Competitive analysis †¢ Reallocation of resources if necessary †¢ Positioning The Value Chain The Value Chain, or value plate, does is breakdown the functions of a company into its activities to provide a way to assess the internal capacities of the business. The value chain categorizes the generic value-adding activities of an organization. The â€Å"primary activities† include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). The â€Å"support activities† include: administrative infrastructure management, human resource management, technology (R&D), and procurement. The costs and value drivers are identified for each value activity. The value chain framework quickly made its way to the forefront of management thought as a powerful analysis tool for strategic planning. 4. Determining the Marketing Mix †¢ The set of controllable variables that will accomplish the marketing objectives: †¢ Product strategy †¢ Place (distribution) strategy †¢ Promotion (communication) strategy †¢ Pricing strategy Product Strategy †¢ Portfolio of Products – Flavors, colors, variants, blends, genres etc – Fits your strengths and weaknesses – Provides acceptable risk/return trade off – Meets needs of a particular customer segment Quality – No. 1 versus No. 2 – †¢ Service – Timely custom operations – Pre-sorting of grain or livestock quality †¢ Volume – Large and small quantities – Guaranteed volumes (contract) Example: McDonald’s Product Package †¢ Food †¢ Fast service †¢ Fun for the kids †¢ Variety â € ¢ Non-smoking †¢ Consistent product Place/Distribution Strategy †¢ Location – Delivery to multiple points Promotion Strategy †¢ Advertising – Creating TVC, Radio copy, Print ads, outdoor/hoardings ad, Posters, brochures and other advertisements on the products – Creating a logo †¢ Personal Selling Telling your customers how you create value – Having lunch with the corporate customer/vendor †¢ Public Relations – Being a good neighbor – Being involved in the community – Open house days Price Strategy Price is the cost the customer must bear in order to obtain the product. It includes: †¢ list price †¢ discounts †¢ allowances †¢ payment period †¢ credit terms Pricing Methods †¢ Value-Based Pricing – Set price based on buyers’ perception of value (rather than on the seller’s costs) †¢ Cost-Based Pricing – Add a standard markup to the cost of the pr oduct †¢ Competition-Based Pricing Set price based on following competitors’ prices 5. Financial Analysis and Budgeting †¢ Estimate the demand given the pricing and promotion strategy. †¢ Determine expenses associated with production and marketing. †¢ Determine anticipated cash flows. †¢ Will strategy cash flow? When? †¢ What are the critical assumptions of the financial analysis and what are the impacts of changes in those assumptions? 6. Implementation and Control †¢ Focus attention of everyone on delivering what the customer wants – Management of people – Monitoring and control Good luck! Strategic Marketing Management Strategic Marketing Management Sample Exam Questions Question 1: a. Is the PLC (Product life cycle) concept useful in developing Marketing strategies? Describe why or why not? What are the limitations of the PLC concept? A strategy is a fundamental pattern of present and planned objectives, resource deployments, and interactions of an organisation with markets, competitors and other environmental factors. b. What are the advantages available to Google with their Google maps (as a Pioneer firm) in the Internet search engine market? What are the advantages available to any of the follower firms in the market? c. Under what conditions to pioneer and follower strategies each have the greatest probability of long-term success? Question 2: a. Explain the term ‘sustainable competitive advantage’ b. Discuss five (5) differentiation and five (5) overall cost leadership strategies a firm can pursuer to create sustainable competitive advantages c. What are four (4) different types of businesses based on their intended rate of product-market development as proposed by Miles and Snow? d. You are the marketing manager for a generic products division of a major pharmaceutical manufacturer. Your division is a low-cost defender that maintains its position in the generic drug market by holding down its costs and selling generic products to distributors and pharmacies at very low prices. What are the implications of this business strategy for each of the 4Ps in the strategic marketing programme you would develop for your division? Question 3: a. What is market orientation? What are the advantages and drawbacks of being ‘market oriented’ for a firm like Qantas Airways? Lecture 1: Market orientation is implementing a more customer-focused approach to marketing. This involves companies that make what they can sell as opposed to selling what they can make. Market oriented companies have a broad product line and base their pricing on perceived benefits provided as opposed to production and distribution costs as Product oriented firms do. Their research is focused on identifying new opportunities and applying new technology to satisfy customer needs as opposed to product improvement and cost cutting solutions like product oriented firms. Such companies design packaging for customer convenience and use it as a promotional tool rather than to merely protect the product or reduce costs involved and they emphasise their promotion on product benefits and ability to satisfy customer needs or solve problems (as opposed to product features, quality and price). Advantages include†¦ b. Discuss the factors that mediate a marketing’s strategic role within an organisation Lecture 1: Competitive factors affect a firms market orientation Influence of different development stages across industries and global markets Strategic Inertia . Outline the major levels of strategy in most large, multi-product organisations Lecture 1: 1. Corporate Strategy: Decisions about the organisation’s scope and resource deployments across its divisions or businesses 2. Business-level strategy: How a business unit competes within its industry 3. Marketing strategy (Functional) Effective allocation and coordination of marketing resourc es and activities d. List the five components of a well-developed strategy. Lecture 1: 1. Scope (breadth of the strategic domain) 2. Goals and Objectives (What is to be accomplished) 3. Resource deployments (Allocation of limited resources) 4. Identification of sustainable competitive advantage (How the organisation will compete) 5. Synergy (Whole greater than the sum of parts) Question 5: Apple computer’s iPods holds a commanding share of the rapidly growing global market for digital music players. To maintain its lead as the market continues to grow, what strategic marketing objectives should Apple focus on and why? Which specific marketing actions would you recommend for accomplishing Apple’s objectives? Be specific with regard to each of the 4Ps in the firm’s marketing programme. Question 6. While we have seen that a business may have a number of other strategic options, the conventional wisdom suggests that a declining business should either be divested or harvested for maximum cash flow. Under what kinds of market and competitive conditions do each of these two conventional strategies make good sense? What kinds of marketing actions are typically involved in successfully implementing a harvesting strategy? Strategic Marketing Management Strategic Marketing Management Sample Exam Questions Question 1: a. Is the PLC (Product life cycle) concept useful in developing Marketing strategies? Describe why or why not? What are the limitations of the PLC concept? A strategy is a fundamental pattern of present and planned objectives, resource deployments, and interactions of an organisation with markets, competitors and other environmental factors. b. What are the advantages available to Google with their Google maps (as a Pioneer firm) in the Internet search engine market? What are the advantages available to any of the follower firms in the market? c. Under what conditions to pioneer and follower strategies each have the greatest probability of long-term success? Question 2: a. Explain the term ‘sustainable competitive advantage’ b. Discuss five (5) differentiation and five (5) overall cost leadership strategies a firm can pursuer to create sustainable competitive advantages c. What are four (4) different types of businesses based on their intended rate of product-market development as proposed by Miles and Snow? d. You are the marketing manager for a generic products division of a major pharmaceutical manufacturer. Your division is a low-cost defender that maintains its position in the generic drug market by holding down its costs and selling generic products to distributors and pharmacies at very low prices. What are the implications of this business strategy for each of the 4Ps in the strategic marketing programme you would develop for your division? Question 3: a. What is market orientation? What are the advantages and drawbacks of being ‘market oriented’ for a firm like Qantas Airways? Lecture 1: Market orientation is implementing a more customer-focused approach to marketing. This involves companies that make what they can sell as opposed to selling what they can make. Market oriented companies have a broad product line and base their pricing on perceived benefits provided as opposed to production and distribution costs as Product oriented firms do. Their research is focused on identifying new opportunities and applying new technology to satisfy customer needs as opposed to product improvement and cost cutting solutions like product oriented firms. Such companies design packaging for customer convenience and use it as a promotional tool rather than to merely protect the product or reduce costs involved and they emphasise their promotion on product benefits and ability to satisfy customer needs or solve problems (as opposed to product features, quality and price). Advantages include†¦ b. Discuss the factors that mediate a marketing’s strategic role within an organisation Lecture 1: Competitive factors affect a firms market orientation Influence of different development stages across industries and global markets Strategic Inertia . Outline the major levels of strategy in most large, multi-product organisations Lecture 1: 1. Corporate Strategy: Decisions about the organisation’s scope and resource deployments across its divisions or businesses 2. Business-level strategy: How a business unit competes within its industry 3. Marketing strategy (Functional) Effective allocation and coordination of marketing resourc es and activities d. List the five components of a well-developed strategy. Lecture 1: 1. Scope (breadth of the strategic domain) 2. Goals and Objectives (What is to be accomplished) 3. Resource deployments (Allocation of limited resources) 4. Identification of sustainable competitive advantage (How the organisation will compete) 5. Synergy (Whole greater than the sum of parts) Question 5: Apple computer’s iPods holds a commanding share of the rapidly growing global market for digital music players. To maintain its lead as the market continues to grow, what strategic marketing objectives should Apple focus on and why? Which specific marketing actions would you recommend for accomplishing Apple’s objectives? Be specific with regard to each of the 4Ps in the firm’s marketing programme. Question 6. While we have seen that a business may have a number of other strategic options, the conventional wisdom suggests that a declining business should either be divested or harvested for maximum cash flow. Under what kinds of market and competitive conditions do each of these two conventional strategies make good sense? What kinds of marketing actions are typically involved in successfully implementing a harvesting strategy? Strategic Marketing Management Guidelines for â€Å"Strategic Marketing Project† Elements: 1. Environmental Analysis (SWOT) 2. Identifying Customers 3. Competitor/Value Creation Analysis 4. Marketing Mix: The 4 P’s 5. Financial Analysis and Budget 6. Implementation and Control Plan 1. Know Your Marketplace †¢ Strengths, Weaknesses, Opportunities, and Threats (SWOT) †¢ Trends and changes: – Market analysis – Segmentation – Prioritizing target markets 1. Know who you are selling to (market analysis, segmentation, prioritizing targets) 2. Know what is important to targeted customers (customer analysis) 3. Make sure you are distinctively different from your competition in areas of importance to targeted segments (competitive analysis, reallocation of resources if necessary, positioning, market intelligence) 4. Focus attention of everyone on delivering what the customer wants (management of people, monitoring and control). 5. Constant monitoring of changes in the market (market intelligence, market analysis, internal feedback system) The most fundamental marketing concept is treating customers like you are truly interested in them. That means making sure you are meeting needs that customers perceive as important. Meeting needs is the heartland of every marketing program. A useful tool in assessing the marketplace is SWOT. Assessing the opportunities and threats and how the business can capitalize on them or avoid them using the firm’s strengths weaknesses 2. Who Are Your Customers? Customer/Consumer Trends Customers †¢ Just-in-time inventory †¢ Business to business (B2B) †¢ Manufacturing mentality †¢ Industrialization of agriculture Consumers †¢ Households with fewer people †¢ Active, on-the-go lifestyles Concern over the health aspect of food, with a desire for good taste †¢ Less time for meal prep Know What Is Important to Your Customer †¢ Get inside the mind of your customers †¢ Find out why they would buy from you. . . or why they would not †¢ Truly understand their needs – Intentional listening – Customer analysis – Solve their p roblems 3. Competitor/Value Creation Analysis Make sure you are distinctively different from your competition in areas of importance to your customers †¢ Competitive analysis †¢ Reallocation of resources if necessary †¢ Positioning The Value Chain The Value Chain, or value plate, does is breakdown the functions of a company into its activities to provide a way to assess the internal capacities of the business. The value chain categorizes the generic value-adding activities of an organization. The â€Å"primary activities† include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). The â€Å"support activities† include: administrative infrastructure management, human resource management, technology (R&D), and procurement. The costs and value drivers are identified for each value activity. The value chain framework quickly made its way to the forefront of management thought as a powerful analysis tool for strategic planning. 4. Determining the Marketing Mix †¢ The set of controllable variables that will accomplish the marketing objectives: †¢ Product strategy †¢ Place (distribution) strategy †¢ Promotion (communication) strategy †¢ Pricing strategy Product Strategy †¢ Portfolio of Products – Flavors, colors, variants, blends, genres etc – Fits your strengths and weaknesses – Provides acceptable risk/return trade off – Meets needs of a particular customer segment Quality – No. 1 versus No. 2 – †¢ Service – Timely custom operations – Pre-sorting of grain or livestock quality †¢ Volume – Large and small quantities – Guaranteed volumes (contract) Example: McDonald’s Product Package †¢ Food †¢ Fast service †¢ Fun for the kids †¢ Variety â € ¢ Non-smoking †¢ Consistent product Place/Distribution Strategy †¢ Location – Delivery to multiple points Promotion Strategy †¢ Advertising – Creating TVC, Radio copy, Print ads, outdoor/hoardings ad, Posters, brochures and other advertisements on the products – Creating a logo †¢ Personal Selling Telling your customers how you create value – Having lunch with the corporate customer/vendor †¢ Public Relations – Being a good neighbor – Being involved in the community – Open house days Price Strategy Price is the cost the customer must bear in order to obtain the product. It includes: †¢ list price †¢ discounts †¢ allowances †¢ payment period †¢ credit terms Pricing Methods †¢ Value-Based Pricing – Set price based on buyers’ perception of value (rather than on the seller’s costs) †¢ Cost-Based Pricing – Add a standard markup to the cost of the pr oduct †¢ Competition-Based Pricing Set price based on following competitors’ prices 5. Financial Analysis and Budgeting †¢ Estimate the demand given the pricing and promotion strategy. †¢ Determine expenses associated with production and marketing. †¢ Determine anticipated cash flows. †¢ Will strategy cash flow? When? †¢ What are the critical assumptions of the financial analysis and what are the impacts of changes in those assumptions? 6. Implementation and Control †¢ Focus attention of everyone on delivering what the customer wants – Management of people – Monitoring and control Good luck! Strategic Marketing Management Guidelines for â€Å"Strategic Marketing Project† Elements: 1. Environmental Analysis (SWOT) 2. Identifying Customers 3. Competitor/Value Creation Analysis 4. Marketing Mix: The 4 P’s 5. Financial Analysis and Budget 6. Implementation and Control Plan 1. Know Your Marketplace †¢ Strengths, Weaknesses, Opportunities, and Threats (SWOT) †¢ Trends and changes: – Market analysis – Segmentation – Prioritizing target markets 1. Know who you are selling to (market analysis, segmentation, prioritizing targets) 2. Know what is important to targeted customers (customer analysis) 3. Make sure you are distinctively different from your competition in areas of importance to targeted segments (competitive analysis, reallocation of resources if necessary, positioning, market intelligence) 4. Focus attention of everyone on delivering what the customer wants (management of people, monitoring and control). 5. Constant monitoring of changes in the market (market intelligence, market analysis, internal feedback system) The most fundamental marketing concept is treating customers like you are truly interested in them. That means making sure you are meeting needs that customers perceive as important. Meeting needs is the heartland of every marketing program. A useful tool in assessing the marketplace is SWOT. Assessing the opportunities and threats and how the business can capitalize on them or avoid them using the firm’s strengths weaknesses 2. Who Are Your Customers? Customer/Consumer Trends Customers †¢ Just-in-time inventory †¢ Business to business (B2B) †¢ Manufacturing mentality †¢ Industrialization of agriculture Consumers †¢ Households with fewer people †¢ Active, on-the-go lifestyles Concern over the health aspect of food, with a desire for good taste †¢ Less time for meal prep Know What Is Important to Your Customer †¢ Get inside the mind of your customers †¢ Find out why they would buy from you. . . or why they would not †¢ Truly understand their needs – Intentional listening – Customer analysis – Solve their p roblems 3. Competitor/Value Creation Analysis Make sure you are distinctively different from your competition in areas of importance to your customers †¢ Competitive analysis †¢ Reallocation of resources if necessary †¢ Positioning The Value Chain The Value Chain, or value plate, does is breakdown the functions of a company into its activities to provide a way to assess the internal capacities of the business. The value chain categorizes the generic value-adding activities of an organization. The â€Å"primary activities† include: inbound logistics, operations (production), outbound logistics, marketing and sales (demand), and services (maintenance). The â€Å"support activities† include: administrative infrastructure management, human resource management, technology (R&D), and procurement. The costs and value drivers are identified for each value activity. The value chain framework quickly made its way to the forefront of management thought as a powerful analysis tool for strategic planning. 4. Determining the Marketing Mix †¢ The set of controllable variables that will accomplish the marketing objectives: †¢ Product strategy †¢ Place (distribution) strategy †¢ Promotion (communication) strategy †¢ Pricing strategy Product Strategy †¢ Portfolio of Products – Flavors, colors, variants, blends, genres etc – Fits your strengths and weaknesses – Provides acceptable risk/return trade off – Meets needs of a particular customer segment Quality – No. 1 versus No. 2 – †¢ Service – Timely custom operations – Pre-sorting of grain or livestock quality †¢ Volume – Large and small quantities – Guaranteed volumes (contract) Example: McDonald’s Product Package †¢ Food †¢ Fast service †¢ Fun for the kids †¢ Variety â € ¢ Non-smoking †¢ Consistent product Place/Distribution Strategy †¢ Location – Delivery to multiple points Promotion Strategy †¢ Advertising – Creating TVC, Radio copy, Print ads, outdoor/hoardings ad, Posters, brochures and other advertisements on the products – Creating a logo †¢ Personal Selling Telling your customers how you create value – Having lunch with the corporate customer/vendor †¢ Public Relations – Being a good neighbor – Being involved in the community – Open house days Price Strategy Price is the cost the customer must bear in order to obtain the product. It includes: †¢ list price †¢ discounts †¢ allowances †¢ payment period †¢ credit terms Pricing Methods †¢ Value-Based Pricing – Set price based on buyers’ perception of value (rather than on the seller’s costs) †¢ Cost-Based Pricing – Add a standard markup to the cost of the pr oduct †¢ Competition-Based Pricing Set price based on following competitors’ prices 5. Financial Analysis and Budgeting †¢ Estimate the demand given the pricing and promotion strategy. †¢ Determine expenses associated with production and marketing. †¢ Determine anticipated cash flows. †¢ Will strategy cash flow? When? †¢ What are the critical assumptions of the financial analysis and what are the impacts of changes in those assumptions? 6. Implementation and Control †¢ Focus attention of everyone on delivering what the customer wants – Management of people – Monitoring and control Good luck!

Environmental Science and Population Essay

sing the textbooks, the University Library, or other resources, answer each of the following questions in 100 to 200 words. 1. What would you include in a brief summary on the history of the modern environmental movement, from the 1960s to the present? There were many notable events during this time period. The very first environmentally sound act was the Air Pollution Control Act of 1955. The act declared that air pollution was harmful to public health as lung carcinoma became more prevalent within communities. Strict Government regulations and pollution requirements became the norm for other facets of the Environment as well. www.epa.gov/air requirements. The Federal water pollution control act followed in 1965 gave the Government limited controls to federal water pollutants due to limited enforcement authorities and money. This act was finally solidified in 1970 revision with an imposed clean water act without exceptions. www.water.epa.gov. My own personal favorite involves the marine conservation law of the seas. Developed by the Environmental Protection and Biodiversity Conservation Act of 1999, the act was designed to protect and manage threatened migratory and marine species: Including Wales, Dolphins, Porpoises and threatened Fauna. www.environment.gov.au/marine species. 2. Explain the primary concern over exponential population growth. What promotes exponential population growth? What constrains exponential population growth? Exponential Population growth is the main concern that the earth would not have enough resources to supply its inhabitants. There are two basic principles involved, the idea of exponential growth and its ultimate control. Believing that with the over population of people the earth becomes over used and the resources are depleted, which in turn affects the quality of the planet directly and indirectly. Modern medicine, health care and education has allowed people to live longer lives now than ever before, with knowledge and contraceptive devices people have more control over the population birth growth. Unlike China and other countries  that still limit how many children a family may be allowed to reproduce in order to keep the population growth rate lower. www.nature.com/exponential/logistics. 3. Explain the primary concern over exponential population growth. What promotes exponential population growth? What constrains exponential population growth? 4. What is carrying capacity? Compare predictions for human population growth in developed countries versus developing countries. What will occur if carrying capacity is exceeded? 5. How do individual choices affect natural ecosystem? Provide examples from your personal or community experience. 9. What is carrying capacity? Compare predictions for human population growth in developed countries versus developing countries. What will occur if carrying capacity is exceeded? A Carrying capacity is determined by how much the earth can sustain the population with its current resources. The largest factors involved is the ability to obtain education and wealth. The competition is tough for food and water. It is critical that the carrying capacity be controlled or the natural resources will be depleted. If this happens the human race will not thrive. www.science.howstuffworks.com. 10.  How do individual choices affect natural ecosystem? Provide examples from your personal or community experience. There are many way how we affect our eco system; smoking, polluting the air in our lungs and the environment of others, riding a bike other than driving a car to limit pollutant emissions, wasteful water usage, washing the car or watering the lawn. My own example is that I don’t recycle plastic, paper, or glass. Plus, I am lax when leaving rooms with lights on.

Antonius Werink Margaret Jefferson Case

Contrariwise, training and developing Hart, if even possible, could turn out to be costly as well. Therefore, I recommend Margaret Jefferson to find a better fit for this crucial position, meaning letting him go. At the moment Hart is still in his probationary period, making it less costly to let him go. Furthermore, I suggest to replace Hart by the administrative manager for the short term. For the long term, the administrative manager could train the intern and prepare him for the job and the specific tasks.Question 2 Three recommendations Margaret Jefferson should follow: 1) Straight to the point. 2) Offer help. ) Be professional. When meeting with Hart, Jefferson should immediately make clear what the purpose of the meeting is. She should know what she wants to say and communicate this directly with Hart. There's no need to go into detail about the reasons for the termination. The reasons should be clear, since Hart was constantly informed about his performance and had enough tim e and possibilities to improve it; There shouldn't be an argument or discussion.Furthermore, Jefferson should make clear all the details of the separation, meaning all the steps they have to take (e. G. Clearing out their workspace, signing legally binding agreements, etc. ). Moreover, Jefferson is not firing Hart because she doesn't like him. In fact, Jefferson is actually convinced of his interpersonal capabilities. Therefore, she might want to help Hart in finding a job, which would fit him and his capabilities better. Jefferson could maybe recommend him to some other companies.Finally, Jefferson should be aware Of the fact that she's acting in the best interest Of the company. The lay-off is not personal, but just business. Jefferson is responsible for the performance of the company and the employees, thus if those are failing, so is she. Question 3 The failure of hiring Hart and its particular hiring process, exposes some inaccuracies in the hiring protocol Jefferson used. Firs tly, there was too little emphasis on the administrative skills of Hart, although this is extremely important for the position.Secondly, the decision about hiring Hart was made too fast. Thirdly, the communication and cooperation between Jefferson and the administrative manager was deficient. In order to improve these three points recommend the following: 1) Align the hiring protocol with the specific job. Different jobs require different capabilities. The emphasis in the ease of Hart should have been more on administrative skills and interpersonal skills, rather than only on interpersonal skills. 2) Don't rush the hiring process.Although the need of hiring a Special Events Manager was urgent, they never should have rushed the process. If Jefferson would have followed all the steps of her hiring protocol she may have discovered Hart Was lacking vital administrative skills at an earlier Stage. 3) Include the administrative manager more in the hiring process. Including the administrat ive manager more in the hiring process, could have prevented Jefferson from hiring an incapable Special Events Manager. The administrative manager is better aware of the specific administrative capabilities needed for the specific job.

Analytical paper base on reading Essay Example | Topics and Well Written Essays - 2000 words

Analytical paper base on reading - Essay Example These texts show that globalization is not entirely positive or a monolithic empowering process for all, but something that the West, particularly the United States, direct and control, while disempowering specific nations, cultures, classes, and genders. New national and international social, political, and environmental movements are arising from different sectors and nations because of the continuation of colonialism and slavery in the global political economy through American capitalism, although these issues cannot be resolved without finding common interests and agreeing on win-win solutions. Anti-globalization is a not a new movement, but started alongside economic, political, and cultural globalization. Heather Gautney describes the various protests that aimed to stop the implementation of world trade policies that undermine national sectors because of unfair trade changes. The roots of the anti-globalization movement are not from the Seattle protests to the World Trade Organization (WTO) in 1999, but much earlier, with anti-International-Monetary-Fund (IMF) protests sparking during the 1970s in Peru, Liberia, Ghana, Jamaica, and Egypt.1 In Egypt, the bread riots happened because of the rapid increase in bread prices due to IMF trade policy effects.2 These are examples of movements that opposed the negative effects of globalizing trade policies on national economies. Feminist internationalism is another anti-globalization movement that seeks to elaborate transnational values and standards that will promote the position of women in society.3 Its primary goal is to free women who are trapped in various disadvantaged positions brought about by globalization’s gender-oppressive values, policies, and practices.4 Elizabeth Bernstein discusses a different feminist uprising through the new abolitionism movement. The new abolitionism is against the modern slavery of women that happens through human trafficking and commercialized sexual

Introduction to Psychology Essay Example | Topics and Well Written Essays - 1750 words

Introduction to Psychology - Essay Example While I recognized that there were individuals with different personality structures, to me it was not clear what exactly constituted crazy or sane, and what demonstrated normal or abnormal psychology. After researching these elements throughout the course I have come to a greater understanding and appreciation of psychology and its elements within the lives of others. Considering sanity and insanity, while I had previously believed that there was a clear and distinct divide between these two elements, I now believe that the distinguishing features are much more nebulous. It’s my understanding that oftentimes individuals can demonstrate abnormal or deviant views on the nature of existence or life, while at the same time demonstrate functional lifestyles in other aspects of their life. I also recognize that oftentimes these individuals, with proper care and counseling, can come to develop more sane or functional modes of existence. In terms of abnormal or different behavior, wh ile I recognize that there are individuals whose behavior is so entirely deviant that they are a threat to themselves and society that it must be curbed, there are also a number of positive elements of anormal psychology. In these regards, the course has demonstrated to me that while there is abnormal psychology that must be dealt with, in many contexts it’s necessary to consider the positive benefits of a society that values neurological diversity (Zimbardo 2010). This is perhaps the most intellectual development I made throughout my study in this course. Namely, that while psychology and doctors are quick to label individuals as bio-polar, autistic, or schizophrenic, in many instances these individuals simply demonstrate psychological perspectives that are deviant of mainstream norms. In labeling these people as such, I’ve come to believe that society is actually doing them a disservice, as in many instances that are simply unique individuals facing oppressive mechan isms from a social order not open to neurological diversity. 2. Identify and discuss the forces acting on you to limit or prevent your freedom of choice, both those rooted in your past (such as guilt, traumatic memories, obligations, bad contracts, unrewarding experiences, punishment, low self-esteem, or shyness), those rooted in the present (including social pressures to conform, comply, obey, and do what others reward you for; personal pressure to be recognized, approved of, accepted, and loved), and those based in the future (such as unrealistic expectations, aspirations, concern for liabilities and responsibilities, desire for security, or fear of death). While one of the predominant thematic elements of American society is the claim of freedom for all citizens, when one examines the issue on a personal level it’s evident that freedom is more complex that right granted by the government. When one considers freedom in terms of their personal lives, it’s clear there are a number of past, present, and future elements that factor into the ability of one to truly exercise elements of personal choice. When I consider freedom in terms of my own life, I recognize that I am constricted by these elements. Personal choice in my life surfaces perhaps most strikingly in terms of my artistic and social desires. In terms of my artistic desires, I have somewhat idealistic notions of myself as being a successful singer, but recognize that such a desire is highly unlikely to come to fruition. As

Working with and Leading People Assignment Example | Topics and Well Written Essays - 500 words

Working with and Leading People - Assignment Example 80) Advertisement prior the recruitment and selection process should be made on the televisions, magazines and social media networks such as Facebook. This strategy will create awareness to the unemployed population in the country that is interested in seeking application opportunities for a job in the marketing area (Chapman & Mayers, 2015: p. 32). I would filter the applicants as per the level of knowledge and experience they have acquired in the past. The filtering is based on the experience they got in working in any office of the press. Also applicants with excellent writing skills and learned to a standard degree are the need for the selection process. Recruitments process involves identifying vacancies and opportunities in departments to create a new position so that new candidates selected in the hiring process is replaced. The examination should be conducted to find out the availability of a gap in the office of the company (Newton, Chandler, Sayer & Burke, 2015:p. 27). The irrelevant tasks need to be removed from the transferred department. Developing a position description such as formulating interview questions and evaluations, identifying duties and responsibilities is necessary. The process enables the formulation of performance objectives and goals for the organization. It is also essential for career planning and training of candidates because it presents clear differences between the level of responsibilities and competencies needed for the operation of the company. The pay information needed to be outlined to enhance the improvement of the job description. Recruitment plans help in posting requirements, placements of goals and resume banks that assist in recognizing qualified candidates. Hiring manager should find the workers within the organization who have no connection with applicants in the process. The position should be dispatched to the

Religious Tolerance Essay Example | Topics and Well Written Essays - 1500 words

Religious Tolerance - Essay Example In addition, the reorganization and study of distinct religious tradition offers different way of conceptualizing and organizing the differing ideas about god and social organization that arise from these different opinions concerning the understanding of God. For long time, religion has been helpful to mankind in that it is very for humans to live without order orientation or religion. This is because; religion provides a basis on which people, societies and different world cultures built their lives and institutions. In order to embrace religious tolerance, it is important for people to establish a basic familiarity with other traditions and develop an open mind to be comfortable with the concept that it is possible for others to apply different conceptual systems to organize the same experience and aspirations that we posses. Additionally, it is also ital to recognize and understand how that in modern age, religion is playing a big role in social and political arena thus we need to be very careful on how we asses and evaluate other religions and develop a mechanism on how to deal with variety of religions and tolerate divergent practices. It is significant to note that religious diversity and the role of religion should play in people’s lives are not new issues. This is because encouraging religious toleration makes people to shun away from religious fanaticism and challenges them to pursue life, liberty, and happiness commanded by rational choice and personal judgment. It is worth noting that awareness of religions distinct from ours and tolerance for them is a rare virtue in any world society. But based on rational choice and personal judgment, makes such awareness essential or important. Religious toleration is very important in maintaining a harmonious civic society and promoting personal religious or spiritual aspirations (Esposito et al, 2002). In order to understand the Hindu religion, it is vital to look at the brief history of Hindu